IKEA
Use of AI and computer vision technologies to make sense of customers’ home spaces
Ingka Group, the largest IKEA retailer, introduced IKEA Kreativ in 2022, a digital design experience powered by artificial intelligence. This platform enables customers to design and visualise their living spaces using computers and smartphones, integrating spatial computing, machine learning, and 3D mixed reality technologies. The technology utilizes AI neural networks to recognise indoor objects and geometry, stereo vision algorithms for 3D visualization, computational photography algorithms for detailed imagery, and mixed reality 3D graphics for realism.
Ingka aims to broaden IKEA Kreativ’s customer base by offering features such as exploring virtual products and creating lifelike 3D replicas of personal spaces through the IKEA Kreativ Scene Scanner™ integrated into the IKEA App. This initiative seeks to enhance accessibility and empower individuals to seamlessly transition from inspiration to personalised home design.
IKEA Kreativ allows customers to explore IKEA products in 3D showrooms and envision their ideal living spaces from any location. The app has significantly improved customer engagement, with users spending an average of 3 minutes per session exploring and visualizing IKEA products in AR. IKEA has reported a 98% increase in the likelihood of customers purchasing furniture after using the app.